Ceramic, engobe, white gold luster, paracord|
56 x 5 x 5 cm||
Photography by Örnsbergsauktionen.

Nunzugu Part 1 Editorial|
Stylist and AD: Anna Pesonen|
Model: Luke Clayton Thompson

Nunzugu Part 1 Editorial|
Stylist and AD: Anna Pesonen|
Model: Luke Clayton Thompson

Nunzugu Part 1 Editorial|
Stylist and AD: Anna Pesonen|
Model: Luke Clayton Thompson

Nunzugu Part 1 Editorial|
Stylist and AD: Anna Pesonen|
Model: Luke Clayton Thompson

Nunzugu Part 1 takes a look at how the seemingly meaningless flow of online content, so-called  “visual porn”, stimulates the viewer’s brain despite a lack of clear message or a coherent outcome. The film flashes the sculptures, the “Nunzugu“ objects which are spun in elegant suspension set to calming music. The viewer is lead to focus on the skill and grace of the person who wields them rather than the pieces themselves. The film comprises of visual tidbits and pleasing imaginary, it aims to fill this void by means of music and visual effects and a distinctively non-existent narrative in the traditional sense. It has implications of battle on account of the true purpose of the objects, but these implications never realize, they remain as hollow as the gaze of the person carrying the objects, which is suggested to belong to “somebody” while remaining clearly anonymous. The film is a fusion of elements from contemporary short-term phenomena which purportedly mask , and thus emphasize its true nature, a hollow soul.

Nunzugu is a continuous project that explores the dynamic between fine art and popular culture. The next step, XXX Nunzugu Part 2 is in process.
Nunzugu Part 1 sculptures have been exhibited at We Live Here at Stockholm Design Week 2015, Superstore exhibition at Galleria Esplanad in Helsinki in 2015 and Örnsbergsauktionen at Stockholm Design Week in 2016.

2015

Duration: 01:44
DOP: Max Smeds
Directed by: Man Yau and Max Smeds
Post production: Taito Kawata (Cocoa Helsinki)
3D animation: Antti Hietaniemi
Styling: Juho Pihlajaoja
Cast: Tatu Kalliomäki
Typography: Jaakko Suomalainen
Music by: “Aaron” Dan Bodan (DFA records)